Not a big one for forlorn new years promises, but thought it would be a bit of fun (and a good checklist to look back on) to pen some fundraising resolutions for 2011.
Here goes. My plan to become a better fundraiser next year.
- Increase my thirst for knowledge. Read more (blogs, articles, papers), absorb as much as I can from the thought leaders in our sector, be a bigger sponge for learning.
- Stop putting things off. As a wise school teacher once told me, 'procrastination is the thief of time'. Smart man he was. I need to just get on with things.
- Listen more. To those who I agree with, to those who think differently. Pause more often and simply hear what others have to say.
- Be tenacious about testing. Challenge conventional thinking, test more than ever.
- Look outside. Not just outside the walls of the agency, but outside the sector. Most of the new stuff I learnt in 2010 was from the commercial sector. Not because they're smarter, but because I looked more than I normally would outside our own world.
- Empower others to do even better. My job is about changing the mindset and actions of others as well as my own. Spend more time on changing behavior than I did in 2010.
- Get the balance right between learning from what worked and learning from what didn't. Not too much back slapping (the road to failure is paved with success), not too much castigating your own work.
When I think I've done what I said I would do, read the list again from start to finish.
What are your 2011 fundraising resolutions?