What should they share in common? No, it's not that they give guys (including me) cold sweats and a nauseous feeling. That's just Ikea.
Incredibly focused. Corridors. Hard to get out.
It's easy to get caught up in aesthetics and design when redeveloping your site. It isn't rocket science. Up to date news and stories, easy to navigate, not cluttered, coherent explanation of what you do, use of imagery and video.
Again, make it hard to get out. Keep me in there. Make it clear what you want me to do. You can take me off in another direction, but keep coming back to the same spot.
Remember the corridor. Remember Ikea.
Jonathon
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