Friday, July 17, 2009

Stewardship: who bloody cares!

I hope that got your attention.

Of course, I care. Lots in fact about how we care for all those wonderful people who support our organizations.

But frankly, I am sick of the word stewardship/donor care, whatever you want to call it, being the buzz topic at conferences. This was the case last week at the IOF Convention and quite frankly it drove me a little bongkers.


Because we over analyze it.

Some of the sessions were actually debating whether we need different terms, what the definition of stewardship was/is. Blah blah blah .

Let’s be honest. Good donor care isn’t brain surgery. They don’t hand out Nobel Prizes for it. Just do it!

I’ve posted lots about this topic (so maybe I am being hypocritical here?), but my posts provide practical, real life examples of what it means to look after your donors: thank promptly and appropriately, feedback regularly, treat people like they are your friends, continue to ask, get personal, tell them how they are making a difference. Simple.

It’s almost as if we (the sector) feel we need to continually put it on the agenda. But my friends, we don’t. We just need to do it.

Remember, innovation isn’t about doing new stuff, it’s about doing things you’re not currently doing. Same goes for looking after your donors.


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