Thursday, November 13, 2008

Cracking on with it and efffective donor engagement..

I had the pleasure of meeting with Dave and Leisha from a brilliant organization called Meal Exchange yesterday.

They had recently attended one of Pareto Fundraising’s workshops on donor engagement and I had arranged to meet with them to find out about what they do, and hopefully give them decent and useful advice.

We had a great chat over an hour so and I met their lovely dog who wanders round the office, brushing up to your leg occasionally.

But the best part of our catch up was when they showed me this brilliant thank you video clip they had developed for participants and sponsors in their recent Trick or Treat campaign.

In the workshop they came to, we had showed another example of a great thank you video that a small, grass roots charity had developed. So these guys just cracked on with it and within a few days had developed this. Well done guys – bloody great stuff.

Not only that but they wrote a fantastic, heartfelt thank you to their participants of which, I loved the copy below which told (a personal story) of how this program can change lives.

“ … One Trick or Eat participant was standing on the sidewalk with her grocery cart full of food, the rest of her team was visiting another house. As she stood there, a boy around 10 years old came up and asked what she was doing. She explained that she was trick or treating, but instead of candy she was asking for donations for the food bank. Without a word the boy upended his bag of candy into her cart and walked away. This is just one of the many stories from Trick or Eat that illustrate the generosity that exists in our communities…”

Hats off to Dave and Leisha for getting on with it (or as well call it as Pareto fundraising, JFDI – I’ll let you work out what that stands for)… and not just getting on with it, but applying some simple but effective donor care and engagement.

Keep up the great work guys.


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