Tuesday, March 16, 2010
Using post it notes to raise more money
The inclusion of post it notes in appeals increases response and net income. Simple.
Of course tactics like these work best when they are genuinely handwritten: for your high value donors, for people who have left you a gift in their Will, for your monthly/regular donors.
As you can see from the example above however, you can have these pre-printed. And they work. We've tested it and shown that even with the additional costs, it's worth the effort (increases net income).
Because it stands out. It takes a little extra time to show that your response is really important. Like a P.S, it's that additional reminder about why we're asking you to do what we want you to do. In the case above, fill in a survey.
Remember though, this is a tactic. It doesn't replace real personalization. Picking up the phone, actually talking to people, a little note at the bottom of someones thank you letter.