The answer to this is pretty simple. Continue doing what you were already doing.
The tragic events of the past 24 hours in Haiti are exactly that. Tragic. And unthinkable what the people there are going through. My heart goes out to those who are suffering as a result.
But it doesn't stop the quest to find a cure for breast cancer, nor help that sick puppy being abused and in need of attention.
If we look back to emergencies over the last decade, the Tsunami, 9/11 to name just a couple. The organization’s who suffered are the ones who did.... nothing. That is, scaled back on fundraising.
Don't commit fundraising suicide. Check out this article with some more evidence from the Tsunami experience and why you should solider on as normal.
PS Hats off to the disaster relief organization’s who had emergency appeals out within 24 hours, particularly the American Red Cross who had an email in my inbox just 6 hours after the earthquake hit.