I have a thanking obsession.
In the main because many charities just don't seem to get this right. So today I bring you two great examples of how to say thank you, from different sides of the world, and from organization's spectrums apart.
The first one below is from the NSPCC, the UK's largest child protection agency. This ad featured on mainstream TV in the UK on Christmas Day a couple of years back. I love its simplicity. Use of the word's thank you are very prominent. Very effective.
Granted, the NSPCC is one of the biggest charities in Britain, with income in the hundreds of millions of pounds.
So to prove that you don't have to be one of the 'big boys' with enormous budgets to say thank you genuinely to your constituents, I turn to Toronto based charity Meal Exchange, an organization charged to address local hunger by mobilizing the talent and resources of students.
Check out their trick or eat video (second one below) produced a few months back to thank participants and volunteers who helped their National campaign. Cost them nothing other than a few hours playing around with some images and background music. Again simple, prominent in thanking, and effective. I love it.
I hope there is something to learn from both of these examples.