Wednesday, April 13, 2011

Regular giving growth continues in Australia/NZ

Last week at Pareto Fundraising we released our latest benchmarking results from Australia and NZ.

Thank you firstly to the 41 organizations involved. Hats off to you all.

Some snippets from the latest report:

- Regular giving continues to be the key driver of income growth from individuals. Income growth of around 12% in 2010.

- 3 out of 4 of the charities involved in the study grew their income from individuals in the two years between 2008 and 2010, despite the recession.

- Investment in new donor acquisition continued as volumes of new supporters continued to grow.

- On average, 0.9% of active cash donors have indicated they have left a bequest to that organization. The benchmark for one charity was 6.3% of all active donors having confirmed.

- Recency, Frequency, Value, plus tenure all correlate with propensity to indicate leaving a bequest.

- Income from onetime cash gifts grew less than 1% over the two years between 2008 and 2010, in line with the continued shift toward investment in regular, monthly giving.

If you're interested in knowing more about our benchmarking program please get in touch with our man on the ground, Clarke Vincent.


1 comment:

Matt Kepple said...

Great blog post! thanks. Do you think that the key to all this online fundraising is something as simple as content? Regular Giving pre web was done because you believed in the cause. In the world of the social web our expectations around communications have changed, evolved, heightened. Donors want a relationship with the NGO. A social relationship facilitated by the social networks they're familiar with where they get drip fed content the way their friends give it to them. MakeWorldwide are exploring this: