Amongst all the doom and gloom, there is some good news.
At Pareto Fundraising we recently released the latest findings from our ongoing benchmarking studies.
Firstly, a big thank you as always to the 10 amazing organization's who participated and who are raising the bar when it comes to leading edge fundraising. Not to mention their openness to sharing.
Quite simply, you rock.
Check out our media release here.
In short, the biggest message that came through this was: monthly givers are recession proof. This form of giving continues to strengthen, on every measure. They are resilient in every way. Frankly, they are just bloody brilliant people.
In addition to this latest evidence, if you need any more ammunition about why its such a fantastic way to engender support, I have loads of old posts here, including this one from last year entitled getting the most by getting it monthly.
There are some other really interesting insights uncovered in our latest findings, including our members collectively increasing individual income in 2008. Although in terms of sheer impact, none was more impactful than the reiteration of the power and magnitude of committed, monthly support.
So in case I didn't make myself clear enough: monthly, monthly, monthly, monthly, monthly....
Jonathon
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