tag:blogger.com,1999:blog-8660290458592724704.post5935441468844543169..comments2024-01-10T17:56:40.774+10:00Comments on Jonathon Grapsas' blog: Why hasn't monthly giving exploded in the US?Jonathon Grapsashttp://www.blogger.com/profile/11416252039495563091noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-8660290458592724704.post-55057689129303608522010-06-12T06:05:13.805+10:002010-06-12T06:05:13.805+10:00Hi Kathryn
This is looking at an average for some...Hi Kathryn<br /><br />This is looking at an average for some of our Canadian clients where we've looked at this recently. <br /><br />This differs by org, by method of recruitment and by country, but gives you a 'sense' of the difference between monthly and cash donors. To be honest its often more skewed in the favor of monthly.<br /><br />Hope you're well. :)Jonathon Grapsashttps://www.blogger.com/profile/11416252039495563091noreply@blogger.comtag:blogger.com,1999:blog-8660290458592724704.post-56853458027813419122010-06-12T05:49:57.808+10:002010-06-12T05:49:57.808+10:00Hi Jono!
Great blog as always. I was just wonder...Hi Jono!<br /><br />Great blog as always. I was just wondering if you could let us know where you got the statistic from that compares net income after 3 years from monthly giving to cash donations over the same period?<br /><br />Thanks,<br />KathrynKathryn Hillnoreply@blogger.comtag:blogger.com,1999:blog-8660290458592724704.post-41608279522033401992010-06-12T03:29:22.926+10:002010-06-12T03:29:22.926+10:00Thanks Erica.
Definitely an obstacle (and in fact...Thanks Erica.<br /><br />Definitely an obstacle (and in fact charities in other countries have all gone through similar situations re expiring CC's etc). Of course direct debit is also widely used around the world, granted not all banks in the US have this functionality.<br /><br />However I'd rather have 100 people on credit card monthly gifts and have to chase 15 of them to update their details than have 100 new onetime cash gifts and lose 70 of them due to attrition.<br /><br />Hard work, yes. Impactful if done right, no doubt.<br /><br />Thanks again for sharing, great comments. <br /><br />JonathonJonathon Grapsashttps://www.blogger.com/profile/11416252039495563091noreply@blogger.comtag:blogger.com,1999:blog-8660290458592724704.post-19780168157887135992010-06-12T03:24:23.257+10:002010-06-12T03:24:23.257+10:00I agree monthly giving is fantastic! It does, howe...I agree monthly giving is fantastic! It does, however, take a lot of time to manage. Credit cards are constantly expiring and being denied. This is a huge reason that it hasn't exploded in the US. The people you do get in the via these campaigns, however, are some of your most loyal givers in the long run.EricaEGhttps://www.blogger.com/profile/12729171167853357363noreply@blogger.comtag:blogger.com,1999:blog-8660290458592724704.post-79580660252345485132010-06-12T03:23:48.392+10:002010-06-12T03:23:48.392+10:00Hi Tara
Thanks for your comments.
The level of c...Hi Tara<br /><br />Thanks for your comments.<br /><br />The level of comfortability with automatic payments is definitely higher here in Canada, than the US. Although I think this (in the US) is a challenge that can be covercome. <br /><br />Likewise here in Canada, where although cheques play a big role still, people are used to using CC/direct debit also.<br /><br />It's all about getting on with it and just doing it. I.e. finding the best way to find new monthly donors. The rest looks after itself.<br /><br />Cheers<br />JonathonJonathon Grapsashttps://www.blogger.com/profile/11416252039495563091noreply@blogger.comtag:blogger.com,1999:blog-8660290458592724704.post-72855646884914321842010-06-12T03:06:47.386+10:002010-06-12T03:06:47.386+10:00Interesting post Jonathon, as always. That is fasc...Interesting post Jonathon, as always. That is fascinating that the UK is going to go "cheque less" by 2018. I don't think Canada is quite there yet and won't be for awhile. But I do think we are much more accustomed to direct debit and donating by credit card than the US for sure.Tara Leppnoreply@blogger.comtag:blogger.com,1999:blog-8660290458592724704.post-9067487737925769992010-06-11T22:58:18.056+10:002010-06-11T22:58:18.056+10:00Hey Conor
Thanks for the comment, appreciate it.
...Hey Conor<br /><br />Thanks for the comment, appreciate it.<br /><br />Thats brilliant that you guys are rocking on monthly in the US. It's fair to say you are the exception rather than the rule. I'd say this says more about the fantastic work your org is doing. Great stuff.<br /><br />There's no doubt a lot of org's in the more developed 'monthly giving' countries are still way behind too. As per my 2nd point in the post much of this about execution. Some of this is apathy.<br /><br />Keep the comments coming.<br /><br />Cheers<br />JonathonJonathon Grapsashttps://www.blogger.com/profile/11416252039495563091noreply@blogger.comtag:blogger.com,1999:blog-8660290458592724704.post-48255975513672970462010-06-11T22:53:47.719+10:002010-06-11T22:53:47.719+10:00Jonathon,
Such an interesting post. Interestingly...Jonathon,<br /><br />Such an interesting post. Interestingly the organisation I work for has been pushing monthly giving in the US for about 10 years now, with huge success. When we started working in the UK and Ireland we actually got push back from people who wanted to just get the money in (ie go for one time gifts). So I differ slightly in my experience of who is better at seeing the benefits of monthly. Maybe its just the organisation I work for?<br /><br />I still think a lot of charities in the UK and Ireland aren't pushing for monthly gifts. They often cite the number of cancellations they get from previous campaigns as a reason to just get the one larger gift in. I of course disagree<br /><br />Of course there are examples of people doing it really well. Damian at Ask Direct did a great campaign with the Irish Hospice Foundation which you can find on his blog. They went out at the height of the recession and offered people a Donation Vacation, and actually had 400 people increase their monthly donation, and very few (40 I think) cancelled.<br /><br />Great post.Conor Byrnehttp://www.conorbyrne.wordpress.comnoreply@blogger.com